|July 18, 2017||2|
Did you know, candy packaging has been attested the same value as that of pop art?
Surprised? Don’t be. Custom printed candy boxes are undoubtedly the face of your actual product. This face is affected by social trends, likes and styles as much as any other facet of culture. Its importance to your brand and sales might surpass any other factors, even the ultimate worth of your original product. It’s a little scary to hear that a business might be missing out on about 80% of their customer base if they don’t have the right type of packaging. However, it does show the heights your brand could go to if this little factor is taken care of. According to researchers, if you have to influence consumers to pick up your product even when they do not intend on doing so, your best bet would be to have attractive packaging. About 34% of impulse buying is because of good packaging. For candy businesses, custom printed candy boxes are the weapon of choice.
Having appealing candy boxes will also help your brand outside the store. When your buyer takes the product outside, a lot of people will be exposed to the appealing packaging and will be curious about the product.
Also, if your product packaging really hits the mark there will be a 40% chance of your customers showcasing it on social media. Social media platforms are a great source of word of mouth marketing. This way, prospective consumers will be made aware of your product and will have a reason to buy it. This causes a good chain of reactions, all of which ultimately work in your favor.
While making sure you choose the most creative custom printed candy boxes, one more thing that should be assessed is how much the packaging stands for what your brand is. Custom printed Candy boxes should not only enhance your visibility, but in fact should also perform functions of preservation and protection.
This is why, it is always beneficial to have packaging that is made from scratch for your product. There are a number of ways this can happen, one of which is to take a look at websites such as www.businessimageprinting.com and see what choices you have. One of the most amazing things about companies like Business Image Printing is that not only do they seek the best for their customers, but also for the environment. They provide free custom templates and free mock up trails so you are sure of your decision throughout.