|October 4, 2017||0|
Have you ever walked into a grocery store and wondered the amount of shampoos and soaps available in the market today. Newer entrants are making their way in the industry and more variants are surfacing each day.
Earlier, people had fewer options. For instance, a soap and shampoo were mere essentials required to clean hair and body. Over the passage of time, soaps and shampoos with targeted actions have surfaced. For instance, there is a full range of anti-dandruff products, straightening shampoos, shampoos for color treated hair, etc. Likewise, you now get germ protection or antibacterial soaps, beauty soaps, whitening soaps, etc. This clearly indicates that the industry has grown at an exponential pace.
Consumers are attracted by one or the other unique selling proposition which acts as a way to endorse the product to the intended audience. Through ATL and BTL campaigns, the product is advertised for greater profitability. However, a major aspect of endorsing such products is custom printed soap and shampoo boxes and packaging.
Similar to advertising and correct product placement, making an attractive custom printed soap and shampoo boxes and packaging can assist you in bolstering sales. A good packaging gives your brand a distinct look. It distinguishes it from other ordinary brands and encourages users to invest. For instance, if your target audience includes children, coming up with a packaging that features cartoons or a custom mascot can entice children to switch to your brand due to its attractive custom printed soap and shampoo boxes and packaging. Similarly, if you have a beauty soap using scented packaging with fruity floral notes can make all the difference.
In the consumer merchandize market, brands have to innovate and come up with creative ways to sell their product to a larger audience. In terms of innovation, packaging design is of utmost significance as it represents your brand. For instance, the ads are only limited to the medium they are broadcasted on. This means a campaign run on social media will be limited to the desired medium. However, custom printed soap and shampoo boxes and packaging is practical exposure. You get exposed to the packaging at shops, retailers, online merchants, etc. helping consumers to generate recall and recognition for the said brand.
When a person constantly sees a particular packaging that looks attractive to them, they are compelled to try it out. The urge to try a product out heavily depends on the way it has been packaged. This is only possible through custom printed soap and shampoo boxes and packaging that allows you to stand ahead of other monotonous products and embrace lucrative sales.
If you are a new entrant in the shampoo or soap business, or are an established brand struggling with a good packaging design. Business Image Printing is your best bet! With a great and high quality packaging solutions you are bound to outshine amidst the clutter.