Most people go wrong with the notion that the shoppers make informed and rational decisions. However, the case is actually the other way around. Most decisions made by consumers are purely reactive and instinctive. Eye tracking studies have proved that customers read only around...

The packaging of any product can significantly influence a consumer’s behavior negatively or positively. It also influences the buying behavior of the consumer. Even though customers might not recognize the numerous ways in which packaging of a product affects their buying decision, there are...

The look of Custom Cardboard Boxes Printing for Cookies Products holds great significance in influencing a customer’s purchase decision. A recent study found that the brain considered the taste preferences and visual cues when making everyday food choices. The more aesthetically appealing the product...

Most brands think about their product’s packaging as an afterthought. A lot of time, care and money go into carefully creating and perfecting products, but if they are not packaged properly all the efforts might get wasted. Top brands understand how important packaging is...

Whether you are getting ready to get a packaging designed for your custom wholesale nutrition boxes or are planning to get some minor changes to the existing packaging, it is very important to understand the role appearance of any product plays in a customer’s...

In today’s world, when variety is in demand more than ever, it is extremely easy for sellers to lose their products in throngs of others. Even though this is relevant for pretty much any industry out there, one of the industries’ most affected by...

A lip balm is a tiny pot of magic. It can save one from terrible, cracking lips, make giving someone a kiss much more pleasant and also give your lips a nice, natural looking tint. Since so many companies today provide all sorts of...

Today, product packaging has value like it has never ever held before. Customers are now more inclined to impulse buy, because of the charm they see in a product’s packing. The trends seen by the nutrition & supplements industry are no different, and it...

Each year more than 95% of the newly launched beauty products fail. The reason behind this is very simple. Most customers purchasing the products do not have enough time or energy to weigh all the different advantages and disadvantages of the beauty products they...

The term packaging can be defined as the ‘coordinated system of preparing goods for efficient, safe and cost effective transportation, storage, retailing, distribution, recovery and consumption.’ Today the field of pharmaceutical boxes and packaging has undergone numerous changes. It is no longer restricted to...